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Republic Day: TV makers plan big offers to catch up on lost sales

TV sales have seen a 3-5 percent overall dip in 2019 despite online sales seeing growth

January 22, 2020 / 03:24 PM IST

Ahead of Republic Day, television makers across the country are giving out a slew of offers, including discounts, for customers. The white goods firms are pinning hopes from the sale season to revive the overall TV sales that have seen a 4-5 percent decline.

TV brands like Shinco, Telefunken, Thomson as as well as consumer durable majors like Samsung are rolling out special prices and payment options for the products.

Large e-commerce platforms like Amazon and Flipkart have special sales around the Republic Day. The television makers are using these platforms to boost sales.

Shinco, the Indian LED TV brand by Videotex International is offering huge discounts - up to Rs 8,000 - on their big size 4K Smart TV's that comes equipped with UNIWALL - UI, during the Amazon’s “The Great Indian Sale”. Shinco 4K Smart TVs will be available starting at a price of Rs 22,499.