Multiplex operator Inox today announced its agreement with Imax for five theatre systems.
The systems will be installed at the existing Inox multiplexes in Mumbai, Bengaluru, Delhi and Kolkata, starting with Inox at Ghatkopar here.
"We have built our business on our commitment to create a premium customer experience and we view our partnership with Imax as an extension of this strategy," Inox Leisure Chief Executive Officer Alok Tandon said in a statement.
Inox has 107 multiplexes, 420 screens spread across 57 cities and 19 states.
"We've always said India is potentially a huge opportunity for us. Now is the time to grow in this strategically important market and this deal serves as an important first step," Imax Chief Executive Officer Richard L Gelfond said.
As of December 31, 2015, there were 1,061 Imax theatres (943 commercial multiplexes, 19 commercial destinations and 99 institutions) in 67 countries.
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