Dhoni quits as Amrapali brand ambassador after Twitter furore

Indian cricket team captain M S Dhoni has resigned as brand ambassador of realty firm Amrapali, days after the unhappy residents of a housing project in Noida launched a social media campaign asking the cricketer to dis-associate himself from the builder.

"Dhoni is no longer our brand ambassador... I do not want his image to be affected because of being attached to Amrapali," company Chairman and Managing Director Anil Sharma told PTI.

"This decision was taken mutually by Dhoni and us," he added.

Dhoni was the brand ambassador of the company for the last 6-7 years.

The complaints from the residents of Amrapali's Saphhire project in Noida had gone viral on Twitter over the past few days after they tagged Dhoni in their tweets asking the cricketer to dis-associate himself from the builder or force the company to ensure completion of pending work.

Earlier this week, Dhoni had said that he will take up the matter with the builder and it must deliver on its promises.

Sharma assured residents that the company would complete the pending works in the project in next three months.

"We have set up an committee to look all the complaints of the residents," he added.