'Activities' to be 15% of rev;target 100 cities:Cleartrip

Online travel aggregator Cleartrip expects its 'Activities' offering to account for 15 percent of its revenues by March 2017 as it expands the hyperlocal service to more Indian cities. The mobile-only product allows users to book about 5,000 activities, including culinary classes, day tours, yachting, hiking and night treks, across 50 cities through its app. "We have received a phenomenal response from Activities in the last few weeks. We are already receiving 800-900 transactions a day." Cleartrip Chief Marketing Officer Subramanya Sharma told agency. "By end of December, we should be able to offer activities from 100 cities," he added.He added that by March 2017, Activities would account for 15 percent of the company's revenues.

He, however, did not disclose the revenues of the company. "We are aiming to take the number of daily transactions to about 5,000. The number will be higher as these are of low transaction size and shorter duration," he said.

"Highest range of Activities booked are in the price band of Rs 500-800. But people have also used our platform to by micro-light flying (Rs 5,500), helicopter rides (Rs 16,000) and yachting (Rs 18,000). There is also a great demand for Harley Davidson rides," he said.