HUL eyes 13% market share in shampoos by FY13

Consumer goods giant Hindustan Unilever today said it is looking at cornering over 13% of the shampoo market next fiscal with its leading hair care brand Dove in the next fiscal.

"We have already launched these products globally. Today we have launched it in this market. With this we expect to gain 13-15% market share in FY13," HUL General Manager, Hair Care Business, Piyush Jain, told PTI here.

He further said, "the company entered the hair care segment in 2007 and since then we have achieved a market share of 10%."

The shampoo market is estimated to be around Rs 3,500 crore.

To achieve the target, the company today launched its Dove nourishing oil care range of products -- oil care shampoo, daily treatment conditioner, oil care weekly vita-oils repair mask and oil care vita-oil serum -- in the premium category which contains a blend of vita oils including coconut, almond and sunflower oils.

Dove, which initially started as soap brand, has diversified into the hair care and antiperspirant segments recently.