Hero MotoCorp ties up with Italy's Engines Engineering

Two-wheeler major Hero MotoCorp Ltd (HMCL) today said it has roped in Italian two-wheeler design firm Engines Engineering to partner with it in bringing next-generation product line-up.

Under the partnership, the Bologna-based firm will impart technological know-how in terms of designing for future products to be launched by HMCL, the company said in a statement.

Commenting on the development, HMCL Managing Director & Chief Executive Officer, Pawan Munjal said: "I am sure the partnership with Engines Engineering, along with our other technology alliances, will result in offering cutting-edge technology and visionary styling in all our future products."

Describing the partnership as long-term, he further said: "There is immense scope to expand this alliance as we go along."

Engines Engineering CEO Alberto Strazzari said: "It is not just a business partnership, it is also a meeting of minds."

The partnership is the third one that Hero MotoCorp has formed since announcing its new identity in August last year after the break up of erstwhile Hero Honda, its joint venture with Japan's Honda Motor Co.

Earlier this year, the company entered into technology sourcing pact with US-based Erik Buell Racing as it looked to strengthen presence in the high-end bike segment.

Later, it also tied up with Austrian engine developer AVL to enhance its capabilities.

Set-up in 1979, Engines Engineering is an end-to-end motorcycle designer. Its expertise starts from conception and design to styling, on line assembly, industrialisation, and marketing.