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Reckitt Benckiser launches body wash range

Consumer goods major Reckitt Benckiser has forayed into body wash segment with the launch of a range of body wash products under the Dettol brand for both men and women.

December 14, 2012 / 17:42 IST

Consumer goods major Reckitt Benckiser has forayed into body wash segment with the launch of a range of body wash products under the Dettol brand for both men and women.

"Dettol body wash combines Dettol's trusted protection from germs with a unique liquid formulation that provides 100 per cent more freshness than soap," Reckitt Benckiser said in a statement today.

Reckitt Benckiser Senior Vice President–South East Asia Chander Mohan Sethi said the company regularly introduces new products while innovating and reinventing the existing product portfolio resulting in a sustained growth for all its brands across categories.

The company has launched the new range priced at Rs 59 and Rs 105 for 125 ml and 250 ml packs respectively.

first published: Dec 14, 2012 05:40 pm

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