Sachin Tendulkar to bat for Coke now?

Pepsi's loss may be Coke's gain. After Pepsi dropped him as brand ambassador two-and-a-half years ago, master blaster Sachin Tendulkar is reported to have finalised a three-year endorsement deal with rival Coke.

January 05, 2011 / 21:34 IST

Pepsi's loss may be Coke's gain. After Pepsi dropped him as brand ambassador two-and-a-half years ago, master blaster Sachin Tendulkar is reported to have finalised a three-year endorsement deal with rival Coke.

This is estimated at around Rs 20 crore. Incidentally, PepsiCo had dropped 37-year old Tendulkar as part of its strategy to phase-out aging brand ambassadors, including ex-India captains Sourav Ganguly and Rahul Dravid, and actor Shah Rukh Khan.

The reports add that Coke is expected to start shooting a new television commercial with Tendulkar early next month. Now Coke has denied these reports. And, the World Sport Group, which manages Tendulkar's endorsements, has declined to comment.

first published: Jan 5, 2011 09:32 pm

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Subscribe to Tech Newsletters

Al Edge Newsletter On Saturdays

Find the best of Al News in one place, specially curated for you every weekend.
MC Tech 3 Newsletter Daily-Weekdays

Stay on top of the latest tech trends and biggest startup news.

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347