Daikin launches 20 new AC models
Daikin Air-conditioning India has launched 20 new air-conditioner models, reports The Economic Times.
February 19, 2011 / 12:19 IST
Daikin Air-conditioning India has launched 20 new air-conditioner models, reports The Economic Times.
"India's air-conditioning market is estimated to grow at a robust compound annual growth rate of 20-25 per cent. Daikin India has all the trappings to become the leader in the growing residential air-conditioning market," said the company's Managing Director Kanwal Jeet Jawa.He further said Daikin India has allotted 5-6 per cent of the turnover as marketing spend for an aggressive brand awareness campaign to boost the brand impact. In the first phase, the company aims to target the middle class with its new mid-market pricing strategy, he said, the report adds.Source: The Economic Times Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
