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Apple's business in India still quite low relative to size of opportunity: Tim Cook

.Apple launched the Apple Store online in India on September 23, offering Apple’s full range of products and support directly to customers across the country for the first time.

January 28, 2021 / 11:15 AM IST
Tim Cook, CEO of Apple, attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. (Image: Reuters)

Tim Cook, CEO of Apple, attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. (Image: Reuters)

Apple CEO Tim Cook has said the company's share in India “is quite low relative to the size of the opportunity” and setting up retail stores in the future in the country will be a great initiative.

Apple launched the Apple Store online in India on September 23, offering Apple’s full range of products and support directly to customers across the country for the first time.

“If you take India as an example, we doubled our business last quarter compared to the year ago quarter. But our absolute level of business there is still quite low relative to the size of the opportunity. And you can kind of take that and go around the world and find other markets that are like that as well,” Cook said on Wednesday in the company’s Q1 2021 results earnings call.

On a question on Apple’s efforts in the Indian market, where it has a low share, Cook said, “There are several markets, as I alluded to before. India is one of those, where our share is quite low. It did improve from the year-ago quarter. Our business roughly doubled over that period of time. And so we feel very good about the trajectory.”