Exploring the Upcoming Swiggy IPO: A Unique Investment Opportunity

Founded in 2014, Swiggy Limited has swiftly emerged as a leading force in India's booming on-demand delivery market. With its user-friendly application, Swiggy not only facilitates food delivery but also offers grocery and logistics services, catering to millions of users. By prioritising innovation and convenience, Swiggy has solidified its position as a key player in urban areas across the country.

Join us as we take a closer look at the Swiggy IPO and examine how HDFC Sky's groundbreaking ‘One-Click IPO’ feature streamlines the investment process for those looking to invest.

To participate, simply open Demat account online, and you’ll be ready to explore the Swiggy IPO effortlessly.

Investment Opportunity: Swiggy's IPO

Swiggy is set to unveil its Initial Public Offering (IPO) from November 6 to November 8, 2024. This book-built issue aims to raise ₹11,327.43 crores, comprising a fresh issue of ₹4,499 crores and an offer for sale worth ₹6,828.43 crores. This presents an enticing opportunity for investors to engage in Swiggy’s growth journey.

If you're already investing through a mutual funds app, this IPO could be an exciting addition to your portfolio, allowing you to tap into the thriving on-demand delivery sector

Key IPO Details

Here’s a comprehensive overview of the Swiggy IPO:

The funds raised through this IPO will be allocated towards several strategic initiatives, including:

• Debt Management: Repaying borrowings related to Scootsy.
• Network Expansion: Enhancing the Dark Store network for quick commerce and covering lease/license expenses.
• Technology Investment: Upgrading technology and cloud infrastructure.
• Brand Development: Funding marketing efforts to increase platform visibility.
• Inorganic Growth: Supporting potential acquisitions and general corporate purposes.

Service Offerings

Swiggy operates as a consumer-centric technology platform, offering a variety of services through a single application. Customers can order food, groceries, and household essentials, reserve dining experiences, book events, and utilise pick-up/drop-off services. Its diverse offerings include Food Delivery, Instamart, Dineout, SteppinOut, and Genie.

As a pioneer in hyperlocal commerce, Swiggy introduced its food delivery service in 2014 and expanded into quick commerce in 2020. The company also runs a membership program, “Swiggy One,” which offers users exclusive discounts, complemented by convenient payment options such as “Swiggy Money,” Swiggy UPI, and an HDFC co-branded credit card.

Technological Advancements

Swiggy equips its partners with essential business tools, including analytics and fulfillment solutions, and employs a multi-tenant technology stack that facilitates quick service integration, ultimately enhancing user convenience and operational efficiency. According to Kantar’s 2024 BrandZ report, Swiggy stands as India’s premier Consumer Technology & Services brand, leveraging its strong reputation to foster user engagement and rapid scalability.

Financial Overview

• Assets: Swiggy's total assets have decreased from ₹14,405.74 crore in FY 2022 to ₹10,341.24 crore as of June 2024, indicating a possible restructuring or optimisation.
• Revenue Growth: Revenue increased from ₹6,119.78 crore in FY 2022 to ₹11,634.35 crore in FY 2024, marking a 34% year-over-year rise, with ₹3,310.11 crore reported in June 2024.
• Profit Performance: While Swiggy's profit after tax remains negative, it has shown improvement, with losses reducing from ₹-4,179.31 crore in FY 2023 to ₹-2,350.24 crore in FY 2024 and a further decrease to ₹-611.01 crore by June 2024.
• Net Worth Decline: The net worth dropped from ₹12,266.91 crore in FY 2022 to ₹7,444.99 crore by June 2024, reflecting the impact of ongoing losses on equity.
• Borrowing Trends: Total borrowing has risen slightly from ₹211.19 crore in FY 2024 to ₹256.61 crore by June 2024, suggesting low reliance on debt relative to total assets.

Strengths of Swiggy's IPO

• Market Leadership: Swiggy leads the hyperlocal commerce sector in India, focusing on innovation to enhance user engagement.
• User Base Growth: In its tenth year, Swiggy has reached 112.73 million users with an average of 4.50 transactions per user each month in Fiscal 2024.
• Brand Recognition: Acknowledged as the top brand in Consumer Technology & Services, Swiggy enhances user engagement through its robust app and partner offerings.
• Operational Efficiency: The company's platform utilises network effects to attract users and partners, facilitating rapid scaling of services.
• Experienced Leadership: The leadership team has a collective experience of 52 years, emphasising innovation and accountability.

• Financial Strain: Swiggy continues to face net losses and negative cash flows despite rising revenues.
• Competitive Pressure: The need for effective user acquisition and retention strategies is critical, especially amid intense competition.
• Partnership Management: Maintaining strong relationships with restaurant and merchant partners is vital; price increases could impact order volumes.
• Operational Challenges: Effective management of Dark Stores is essential, as mismanagement could disrupt service delivery.
• Regulatory Risks: Changes in e-commerce regulations could pose challenges to Swiggy’s business model.

Future Growth Strategies

• Service Expansion: Plans to broaden service offerings and partner networks to improve user convenience and engagement.
• Dark Store Development: Continuing to grow the Dark Store network for enhanced product selection and delivery efficiency.
• Margin Improvement: Aiming to boost contribution margins by expanding operations and introducing high-margin services.
• Technology Enhancement: Strengthening technology and optimising last-mile delivery for better scalability.
• Brand Engagement: Increasing brand recall through targeted marketing strategies and data-driven advertising.

Don’t miss the chance to be part of this journey- explore investment options through a reliable stock trading app and take advantage of this promising IPO!

Steps to Apply for Swiggy's IPO via HDFC Sky's One-Click Feature

Step-by-Step Application Process

1. Log into Your HDFC Sky Account

2. Find the IPO Section

Within your profile, click on the "Indian Stocks" option and select "IPO" to view available offerings.

3. Locate Swiggy’s IPO

Scroll through the IPO list to find Swiggy and click on the “Apply Now” button next to it.

4. Enter Your Bid Amount

Specify your bid amount in the application form and adjust any necessary details to suit your investment strategy.

5. Choose Your Payment Method

Select UPI as your preferred payment option for a smooth transaction experience.

6. Approve the Payment Mandate

Open your UPI application to confirm and authorise the payment process.

7. Finalize Your Order

Complete your application by placing the order. Ensure all details are correct before submission.

Advantages of HDFC Sky’s One-Click IPO Feature

• Streamlined Application Process

• Real-Time Notifications

• Centralised Management

• Accessibility

Moneycontrol Journalists were not involved in the creation of the article.