Bold eye makeup and dark lip shades won red carpet beauty trends at the Emmys 2025

Emmys 2025: Whether it was gothic glamour, romantic softness, or a bold retro moment, the Emmys affirmed that the beauty rules have loosened and individuality reigns supreme

Hollywood’s grandest TV night, the 77th Primetime Emmy Awards, wasn’t just about who took home the winner’s trophy. On the red carpet outside the Peacock Theater in downtown Los Angeles, the brightest stars delivered a master class in bold, wearable glamour. From glowing skin to statement lips, the night was as much about beauty as it was about fashion.

While sculptural gowns and couture details set the tone, it was the beauty choices that elevated each look into true red-carpet territory. This year, the mood was striking yet effortless presented as an intoxicating mix of classic elegance, retro throwbacks, and daring experimentation.

Here are the 5 beauty and make-up trends we loved on the red carpet.

Also read | Emmy 2025: All the best-dressed celebs on the red carpet this year

1. The Power of a Bold Lip

If there was one recurring theme, it was unapologetic lipstick. Deep wine, crimson, and berry hues were the evening’s most photographed shades, adding a gothic edge to minimal gowns and shimmering couture alike. One star paired a smoky eye with bleached brows and a velvety oxblood lip, proving that gothic glamour has found a chic, modern expression. Others leaned into bold cherry reds that popped against glowing skin, letting the lips do all the talking.

2. Glowing Skin + Soft Waves

Easy glamour was another strong contender on the carpet. Dewy, lit-from-within skin paired beautifully with cascading soft waves and glossy lips. This pretty-in-pink moment, complete with pastel-toned cheeks and a subtle shimmer on the eyelids, struck a balance between youthful and sophisticated.

3. Retro Flair and ’60s Drama

A handful of actresses turned back the clock with ’60s-inspired silhouettes—think graphic eyeliner, blue eye shadow, and retro bobs. These nods to mod culture played out in unexpected ways, giving the carpet a playful dose of nostalgia. One actress even rocked a sculpted pixie cut, proving that short hair can be just as impactful as a dramatic gown.

Also read | Emmy Awards 2025: Complete list of winners

4. Nineties neutrals make a comeback

The ’90s-inspired nude glam was another standout, especially among stars who prefer understated beauty. Matte complexions, muted taupe eyeshadows, and pale nude lips made a quiet but stylish statement. The look served as a reminder that pared-back minimalism can hold its own against louder beauty trends, especially when styled with precise tailoring or sleek hair.

5. Hair that makes a statement

For A-list actresses, hair wasn’t an afterthought but it was part of the performance. From side parts that framed chiseled cheekbones to daring silvery grays embraced with confidence, the Emmy red carpet spotlighted individuality. Classic Hollywood waves, yes, but also unexpected textures and cropped styles that felt refreshingly modern.

What tied all these beauty stories together was the freedom of expression. Stars weren’t chasing a single, uniform trend; instead, they showcased looks that felt personal yet polished. Whether it was gothic glamour, romantic softness, or a bold retro moment, the Emmys affirmed that the beauty rules have loosened and individuality reigns supreme.