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April Theory and a happier you: Use the framework for personal growth, emotional clarity

The concept of April Theory is gaining popularity on TikTok and Instagram. While it may not be a formally recognised psychological model, it is grounded in scientific principles, say experts. A temporary state of mind, you could use it as a symbolic checkpoint for renewal, to channel the optimism of the season.

April 08, 2025 / 15:59 IST
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Experts share whether the 'April Theory' really works. (Image: Canva)

As the chill of winter gives way to the warmth of spring, there's an undeniable shift in the air. This change, marked by the arrival of April, is more than just a change in the weather. It's also a psychological phenomenon—a time when emotions are heightened, goals are reevaluated and optimism takes root.

This shift has been aptly named the 'April Theory'—a concept that has recently gained popularity on social media platforms like TikTok and Instagram. But while it's trending, is there any scientific basis behind it?

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Neha Cadabam, senior psychologist at Cadabams Mindtalk, suggests that while the April Theory may not be a formally recognised psychological model, it is grounded in scientific principles.

"The April Theory aligns closely with what we know about seasonal mood variation, often associated with Seasonal Affective Disorder (SAD)," she explains. "As the days get longer, the sun shines brighter, and serotonin levels increase, people tend to feel emotionally uplifted."