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No More Middlemen – How Farmers Can Sell Their Produce with Transparent Pricing | Explained

Securing fair prices for their produce remains a major hurdle for farmers, especially smallholders, who often face limited market access and weak negotiation power. Middlemen take advantage of the situation to maximise their own profit, while small farmers struggle to sell their produce directly at better prices. To address this, the Indian government has launched an online platform that helps farmers, particularly small ones, to sell their produce from home through the eNAM platform. Farmers can get their produce verified, fix fair prices, and sell directly to buyers without intermediaries. Want to know how farmers can sell their crops online? Watch the full video for more information.

first published: Jun 16, 2025 12:11 pm