Urvashi Rautela says 'After Shah Rukh Khan, I am the best promoter', Netizens say, "delulu ho toh Urvashi jaise"

Urvashi Rautela and Shah Rukh Khan

Bollywood actress Urvashi Rautela has once again found herself at the centre of internet banter after a recent statement made during an interview with Yuvaa. Known for her bold remarks and self-assured persona, Urvashi claimed that she is often referred to as the "best promoter" after none other than superstar Shah Rukh Khan.

This comment, however, became instant meme material across social media, especially Reddit.

In the interview, when asked about people calling her self-obsessed, Urvashi responded, "I am completely absorbed in my work. If people are saying this, then they also say that after Shah Rukh Khan, Urvashi Rautela is the best promoter when it comes to promoting films. That’s why even the Hollywood makers of Reacher Season 3 approached me to promote their show."

She added, "So there is a reason behind it, and this is a moment of praise. As promoters, if we artistes don’t promote the film, then who will?"

This statement quickly made its way to Reddit, where users couldn’t help but poke fun at Urvashi’s confidence — or what some called delusion.

A user posted a video clip of the interview, captioning it with disbelief at her self-assessment. The Reddit thread was flooded with humorous reactions, mocking yet intrigued by her unwavering self-promotion strategy.

One user remarked, "She’s saying all this on purpose, just to get trolled and spark conversations about her. She knows exactly what she’s doing." Another added, "She is cringe, but there is self-confidence in her cringe."

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Some comments applauded her consistency in stirring the pot: "Every time she says something outrageous, it gets her more attention, more visibility and keeps her in the spotlight. It’s all part of her strategy to stay relevant." Another user joked, "Hey, at least she didn’t put herself ahead of SRK."

The meme-worthy phrase “delulu ho toh Urvashi jaise, warna naa ho” (If you’re going to be delusional, be like Urvashi, or don’t bother) trended on Reddit, perfectly summing up the internet's reaction. One user hilariously questioned, "How did she label herself as second this time? Oh! Now I realise — SRK may be the first self-promoter (in her words, not mine), but Urvashi is still the first woman to claim that title."

Amidst the online chatter, Urvashi continues to keep busy with her projects. She will next be seen in a dance number titled Sorry Bol in the upcoming film Jaat, starring Sunny Deol and Randeep Hooda. The track has received mixed reviews — while some appreciated her energetic dance moves, others compared its tune to the classic Tip Tip Barsa Paani.

The film also stars Regina Cassandra, Vineet Kumar Singh, and Saiyami Kher and is scheduled to release in theatres on April 10.