Sony Music India and Tiger Baby launch Tiger Baby Records to promote emerging talent

Tiger Baby Records launched

Sony Music Entertainment India and Tiger Baby have launched Tiger Baby Records, a new music label focused on nurturing emerging talent and innovative storytelling. This joint venture brings together acclaimed filmmakers Zoya Akhtar and Reema Kagti, along with singer-songwriter Ankur Tewari, combining their creative vision with Sony Music India’s global reach and expertise.

As one of its first projects, Tiger Baby Records has collaborated with jewellery brand Tanishq on a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the music video blends music and storytelling in a unique way. The label has also released the soundtrack for Superboys of Malegaon, a film inspired by filmmaker Nasir Shaikh’s life, with music composed by Sachin-Jigar and lyrics by Javed Akhtar.

Tiger Baby Records will showcase original music curated by Ankur Tewari, celebrating diverse perspectives and musical styles. In addition, the label is launching the City Sessions initiative in partnership with Mumbai’s Island City Studios. This program will provide a creative space for emerging artists to experiment, collaborate, and refine their craft with industry professionals.

The Indian music industry has witnessed significant growth, driven by digital expansion and evolving audience preferences. This collaboration aims to amplify fresh, homegrown voices, leveraging Sony Music India’s global infrastructure and Tiger Baby’s distinct artistic approach.

Vinit Thakkar, Managing Director of Sony Music Entertainment India, expressed his excitement, stating, "Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take centre stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling."

Zoya Akhtar highlighted the label’s vision, noting, "Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine."

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Reema Kagti added, "This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience."

Ankur Tewari emphasised the label’s commitment to fostering creativity, saying, "Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely."