Director SS Rajamouli and superstar Mahesh Babu are set to redefine film promotions with their highly anticipated project, Globetrotter. In a move that has stunned fans and industry watchers alike, the makers have decided to skip the traditional teaser and unveil a full-fledged trailer directly.
The film, which has been in the making for a while, recently picked up momentum with a series of unexpected updates. Starting November, Rajamouli and his team have been rolling out one surprise after another. From an interactive Twitter session to the confirmation of Jio Hotstar as the official streaming partner, the buzz around Globetrotter has intensified rapidly.
A massive event is being planned at Ramoji Film City, Hyderabad, where a 100-foot screen will be installed for an extravagant trailer launch.
Just yesterday, composer MM Keeravani stunned fans by unexpectedly dropping a high-energy track from the film. The song, sung by Shruti Haasan, became an instant sensation online. Reports suggest that Shruti will perform the song live during the Ramoji event.
Jio Hotstar confirmed that the Globetrotter event will be held on November 15, marking a rare move for a project of this scale. Instead of following the usual pattern of releasing a short teaser first, the team is diving straight into unveiling the film’s core theme through a full trailer, suggest reports.
Also known as SSMB29, the film also stars Priyanka Chopra and Prithviraj Sukumaran. The film is touted to be an action-adventure set against the backdrop of an African jungle.
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