Ranbir Kapoor to launch his fashion brand ARKS, Alia Bhatt gives a big shoutout

Ranbir and Alia

Ranbir Kapoor is set to launch his own fashion and lifestyle brand, ARKS, which will be officially released on February 14, 2025. This announcement comes after a promotional video was shared on social media, giving fans a glimpse of what the brand will represent. Ranbir's wife, Alia Bhatt, shared the video on her Instagram stories and expressed her excitement for the brand’s upcoming launch. She called it "our dream," emphasizing that it has been a decade in the making. Alia also cheered for her husband, writing, "Break a leg baby," showing her full support for his new venture.

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The promotional video for ARKS features Ranbir cycling through Mumbai, speaking about the city's significance to him. He describes Mumbai as a place that inspires him and shapes who he is. Ranbir mentions that no city has the same energy for him as Mumbai, highlighting how the city is part of his soul. The video shows him riding past famous landmarks like Marine Drive, the Sea Link, and a mural of his late father, Rishi Kapoor, at Bandstand, tying his personal connection to the brand and the city.

Ranbir first teased the idea of launching his fashion and lifestyle brand during a podcast appearance in 2024. Fans were eagerly awaiting details about the brand, and on September 28, 2024, Ranbir officially introduced ARKS on social media. The brand's first post introduced him as the founder, with a playful video of him lying in a meadow, tracing constellations to form the brand's logo.

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Ranbir Kapoor is well-known for his successful career in the film industry, with notable performances in movies like Rockstar, Barfi, Brahmastra, Yeh Jawaani Hai Deewani, and Animal. Over his 16-year career, Ranbir has built a reputation for his versatility, impressing audiences with his performances in a variety of genres. Now, his fans are excited to see him enter the lifestyle industry with ARKS.

Meanwhile, Ranbir is busy working on his upcoming film Ramayana, in which he plays the role of Lord Ram. The movie will be released in two parts, with the first poster and release date already revealed. Fans are eagerly awaiting both his film and his new brand launch in 2025.