
Netflix on Thursday unveiled its premier visual effects and virtual production hub, Eyeline Studios, in Hyderabad, marking a major step in strengthening the country’s rapidly growing animation, VFX, gaming and comics ecosystem.
The inauguration ceremony witnessed the presence of several key dignitaries and industry figures, including Revanth Reddy, Chief Minister of Telangana; state IT minister Sridhar Babu; Information & Broadcasting Ministry secretary Sanjay Jaju; and actor-producer Rana Daggubati. Also present at the launch was Jeff Shapiro, CEO of Eyeline Studios.
During the event, Rana Daggubati spoke to the media and described the arrival of Eyeline Studios in India as an important milestone for the Indian film industry.
He added, "For the past 20-25 years, we have been building a visual effects industry and that has led to this big cinema that Telugu cinema makes. It is because of those artists and minds. I think this is a great time for anyone who is looking for a career in this sector."
The Baahubali actor also shared why he believes Hyderabad is the perfect city for such a venture.
"It is a culturally easy place for anyone to live in. It is built for large shootings to happen. The convenience that a film person has in Hyderabad, it is not available in other part of the country. The infrastructure is also there to constantly support filmmakers, whether it is large studios or small production houses," he added.
Eyeline Studios functions as Netflix’s innovation hub focused on visual effects and virtual production, bringing together practical filmmaking techniques and cutting-edge technology to create immersive storytelling experiences.
The Hyderabad centre becomes Eyeline’s fifth global base after Los Angeles, Vancouver, Seoul and London. Spread across 32,000 square feet, the facility is equipped with advanced technology designed for next-generation visual effects and generative virtual production, supported by a hybrid cloud infrastructure.
The studio has contributed to several major global productions, including Happy Gilmore 2, Wednesday, Stranger Things and Daredevil: Born Again, earning multiple prestigious awards for its groundbreaking work in the field of visual effects.
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