Namit Malhotra’s Ramayana lights up NYC's Times Square after India launch

Ramayana lights on Times Square

With a huge rollout, Namit Malhotra's ambitious epic Ramayana has made a spectacular debut on two continents and garnered international attention.

The movie, which is already regarded as one of the most anticipated film events of the decade, had a spectacular Indian premiere in nine major cities before illuminating Times Square in New York, demonstrating its genuinely global appeal.

The Indian leg of the launch saw Ramayana unveiled in tremendous style across Mumbai, Delhi, Hyderabad, Chennai, Bengaluru, Kolkata, Ahmedabad, Lucknow, and Pune. The scale and coordination of the launch reflected not only the film’s grandeur but also the confidence in its pan-Indian and global resonance. At each location, the visuals, branding, and media presence built significant excitement among fans and the film industry alike.

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Following the high-voltage unveiling in India, the film took over one of the world’s most iconic locations — Times Square. The massive digital billboards lit up with visuals from the film, introducing international audiences to the epic saga based on the ancient Indian mythological text. The sight of Ramayana at Times Square marked a symbolic moment for Indian cinema’s growing global footprint and Malhotra’s vision to present timeless stories with world-class cinematic treatment.

Produced by Prime Focus Studios and directed by Nitesh Tiwari, Ramayana is being positioned not just as a film, but as a cultural milestone. With a star-studded cast reportedly including Ranbir Kapoor, Sai Pallavi, and Yash, expectations are sky-high for both its visual storytelling and scale of production.

With such a dramatic cross-continental rollout, Ramayana is already creating waves, months ahead of its expected release — firmly placing Indian mythology on the world map of cinematic storytelling.