Explosive allegations against HYBE! Parents of NewJeans members accuse Bang Si Hyuk of plagiarism amidst escalating conflict with ADOR

The wider background of the conflict can be traced to HYBE's audit of ADOR, purportedly with the goal of seizing control from Min Hee Jin.

The ongoing conflict between HYBE and ADOR, spearheaded by their respective CEOs Bang Si Hyuk and Min Hee Jin, has intensified, drawing in NewJeans, ADOR's sensational group, and their concerned parents. A recent revelation of an explosive letter penned by the parents of NewJeans members addressed to ADOR's CEO sheds light on the grievances and tensions simmering within the K-pop industry.

The letter, dated March 31, 2024, accuses HYBE, particularly Bang Si Hyuk and BELIFT LAB, of orchestrating intentional similarities between NewJeans and ILLIT, a newly debuted group under HYBE. Parents and legal guardians of NewJeans members allege that this deliberate mirroring extends across various aspects including concept, styling,
music videos, and choreography, raising suspicions of plagiarism aimed at sabotaging NewJeans.

Furthermore, the letter voices disappointment and surprise at such actions coming from a company under the same parent organisation. Parents demand accountability from HYBE and explanation regarding the striking resemblances between the two groups. Their concerns also echo sentiments of longstanding plagiarism issues faced by NewJeans,
exacerbated by the unexpected betrayal from within the same corporate family.

Direct accusations are hurled at Bang Si Hyuk, who initially promised NewJeans as HYBE's debut group but later diverted plans to debut LE SSERAFIM under Source Music. This deviation from the promised path adds fuel to the already raging fire of discontent. The letter explicitly calls out Bang Si Hyuk's involvement in the alleged
plagiarism, complicating the already strained relationship between the two companies.

The broader context of the conflict traces back to HYBE's audit of ADOR, which reportedly aimed to wrestle management rights away from Min Hee Jin. However, she refutes these claims, pivoting the focus to the contentious issue of concept copying. This multifaceted conflict not only encompasses corporate power struggles but also artistic integrity and the future prospects of artists within both companies.