Last month, the Election Commission of India (ECI) roped in Bollywood actor Ayushmann Khurrana to urge young voters to participate in large numbers.
The ECI aims to maximise voter participation and ensure citizens exercise their right to vote in selecting their representatives.
Known for addressing social issues and challenging taboos through his films, Ayushmann Khurrana's popularity among the youth is seen as a powerful tool to inspire young voters to recognise the importance of their vote.
This time, he took to X (formerly known as Twitter) and appealed to voters of Maharashtra to exercise their power to vote.
The state will see polling happen tomorrow. In the video, he says, “Friends, the time has come to vote. Yes, the Lok Sabha Election is happening in phases, and now it's your turn. Every vote is important because you will decide which leaders will steer the country in the right direction. Your vote is your voice. So vote, and make your voice count, because together we can shape a bright future for our country. Voting is your duty. Let's all participate in this festival of democracy. Jai Hind!"
Aapka vote aapki aawaz hai. Exercise your right to vote tomorrow in Maharashtra. Matdan apka farz hai.@ECISVEEP @SpokespersonECI @CEO_Maharashtra @MumbaiPolice @CPMumbaiPolice pic.twitter.com/sRy1ViyP3i— Ayushmann Khurrana (@ayushmannk) May 19, 2024
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