Song Kang appointed as the latest brand ambassador of LOEWE

With this announcement, Song Kang joins LOEWE’s global lineup of ambassadors, which includes Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling, and Kara Wai.

The Spanish luxury fashion house LOEWE announced on November 18 that Song Kang has been chosen as its new ambassador, saying, “We look forward to this new journey with him.”

According to Soompi, LOEWE shared that “Song Kang, who captivates the screen with his powerful presence and distinctive style, is one of the most sought-after actors in Korea today and is greatly loved by global fans.”

Song Kang also expressed his excitement, saying, “I’ve always been fascinated by LOEWE’s creative approach to craftsmanship and leather. As an actor, experimentation and staying true to my artistic foundation are both important to me, so I’m truly delighted to embark on this new journey with LOEWE, a brand where artistry and sensitivity coexist.”

With this announcement, Song Kang joins LOEWE’s global lineup of ambassadors, which includes Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling, and Kara Wai.

His appointment comes at a time when the brand is entering a renewed chapter under American designers Jack McCollough and Lazaro Hernandez, who presented their first collection for the Spring 2026 season in Paris.

Also read: Song Kang’s first fan meet after military service sells out within minutes

Since making his acting debut in the 2017 drama The Liar and His Lover, Song Kang has gained international acclaim for his distinctive on-screen persona in Netflix series such as Love Alarm, Sweet Home, JTBC's Nevertheless, and SBS's My Demon. He is also renowned for having a composed and considerate disposition.

The actor recently completed his two years of military service and reconnected with fans through the “2025 SONG KANG FANMEETING in SEOUL – Round 2” held on November 8. After the Seoul event, he will also meet his fandom, lovingly called “Songpyeon,” in Osaka and Yokohama, Japan.