IVE’s Jang Won-young joins BVLGARI as new global ambassador

Jang Wonyoung joins BVLGARI as ambassador

Jang Won-young, the radiant member of K-pop group IVE, is stepping into a new spotlight—this time in the world of luxury fashion. The 20-year-old star has just been announced as BVLGARI’s newest brand ambassador, and fans couldn’t be more thrilled.

In their official statement, the iconic Italian jewellery house shared what drew them to her:
“Jang Won Young’s genuine and bright energy, positive attitude, and her continuous drive to grow and take on challenges align closely with the brand’s DNA.”

For Jang, the collaboration feels just as meaningful. She shared, “With BVLGARI, I want to awaken my full potential and freely and boldly expand my own possibilities. Please look forward to the dazzling journey I will embark on with BVLGARI.”

Jang’s first big appearance as ambassador is just around the corner. She’ll be gracing the opening of BVLGARI Kaleidos: Color, Culture, and Craftsmanship—a major exhibition that kicks off this September in Tokyo.

The event, which will run until mid-December at The National Art Center, is being described as BVLGARI’s largest and most ambitious showcase ever in Japan.

The exhibition will celebrate nearly 350 pieces, from breathtaking high jewellery to immersive art installations. It’s a colourful celebration of what BVLGARI does best—combining history, innovation, and bold artistry.

There’s no denying that Jang and BVLGARI make a striking pair. Her elegance, confidence, and effortless charm reflect the very spirit of the brand. She’s the kind of muse who can move between worlds—K-pop stages, high fashion shoots, and now luxury jewellery campaigns—with poise and ease.

Also Read: Here’s how much Taylor Swift and Travis Kelce are really worth together

This partnership isn’t just about glamour—it’s about storytelling. The Tokyo exhibition, for instance, weaves together Roman opulence with Japanese refinement, even featuring works by contemporary female artists. It’s a cultural moment that feels both meaningful and modern—much like Jang herself.

With her newest role, Jang Won-young continues to show us that she’s not just a rising star—she’s a force of elegance and inspiration, both on and off stage.