Grassroot Entertainment introduces devotional division ‘Grassroot Jyoti’ with Ganesh aarti

Grassroot Jyoti

With the release of its new vertical, Grassroot Jyoti, Grassroot Entertainment, the music label supported by Bengali superstar Jeet and producers Gopal Madnani and Amit Jumrani, has made a sincere foray into the devotional music market.

Curating and delivering devotional content that profoundly speaks to Indian cultural and religious sensibilities is the focus of this spiritual wing.

The famous Ganesh Aarti-Jai Ganesh Deva is the first product released under the Grassroot Jyoti banner. It can be found on YouTube and all of the major audio streaming services.

The aarti has been created to provide devotees with a peaceful, engrossing experience while maintaining its spiritual sanctity, thanks to its rich, modern production over a timeless traditional composition.

In a statement that reflects the sentiment behind the initiative, Amit Jumrani, Co-founder of Grassroot Entertainment, shared, “Grassroot Jyoti is not just a vertical, it is our heartfelt offering to every soul seeking spiritual connection through music. We begin this divine journey with Lord Ganesha’s blessings, and hope to create a space that becomes the devotional destination for every Indian household.”

Grassroot Entertainment is taking a deliberate step to preserve India's devotional and spiritual traditions in a contemporary format with this launch, moving beyond its prosperous forays into mainstream and regional music.

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According to the team, Grassroot Jyoti is a platform that presents traditional hymns and chants in a way that appeals to both younger, tech-savvy audiences and older generations.

The project demonstrates Grassroot's dedication to inclusivity in music and their growing creative portfolio, as well as their efforts to preserve, modernise, and celebrate faith-based content.

A destination for soul-soothing bhajans, aartis, chants, and shlokas, Grassroot Jyoti aims to bring peace, devotion, and spiritual joy to each listener's day as the label expands.