Karan Johar and Akshay Kumar to judge ‘Pitch to Get Rich’ with Rs 30 crore investment pool for fashion startups

Karan Johar and Akshay Kumar to judge ‘Pitch to Get Rich’ with Rs 30 crore investment pool for fashion startups

Disney+ Hotstar is gearing up to launch Pitch to Get Rich, a high-stakes fashion entrepreneurship reality series premiering on October 20. Co-produced by Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show promises to spotlight India’s next generation of fashion visionaries competing for a massive Rs 40 crore (USD 4.5 million) investment pool.

The show brings together a power-packed panel of judges and mentors from both Bollywood and the business world.

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Leading the lineup are Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, joined by top industrialists Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.

Their collective expertise spans film, fashion, and enterprise, offering contestants mentorship that blends creativity with commercial acumen.

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The 14 chosen founders will present their ideas to this elite jury, vying not just for funding but for mentorship that could transform their ventures into large-scale businesses. Contestants will tackle real-world challenges that test innovation, scalability, and sustainability in fashion — a first-of-its-kind intersection of entertainment and entrepreneurship on Indian television.

The excitement peaked when Karan Johar shared the first look of the series on social media, describing it as India’s first reality show that merges glamour, grit, and genuine business opportunity. The teaser showcases Karan in his trademark style, encouraging founders to think bigger, while Akshay Kumar calls it a platform that “can change lives and shape industries.”