Dia Mirza is celebrating her 44th birthday on December 8. Besides being a successful actress, Dia has long raised awareness of climate action, wildlife protection, and sustainable living as a UN Environment Programme (UNEP) Goodwill Ambassador.
However, what really makes her stand out is the way she puts her beliefs into practice by making investments in companies that actively strive to create a healthier, greener world.
The actress’ investment portfolio, which supports eco-friendly housing, organic apparel, clean newborn care, and sustainable children's products, reads like a guide to conscientious capitalism.
Beco – Sustainable Everyday Essentials
Dia Mirza is a brand ambassador as well as an investor of the brand. Beco is a direct-to-consumer (D2C) eco-friendly business that provides sustainable substitutes for commonplace goods, ranging from housekeeping and kitchen necessities to personal hygiene products. Their products are designed to encourage biodegradable living and lessen the use of plastic.
Shumee – Wooden Toys with a Purpose
Shumee is a sustainable toy company that makes wooden, plastic-free toys that encourage children's learning and creativity. Shumee encourages thoughtful parenting and ecologically conscientious play because it is made of natural, kid-safe materials. Dia's investment is a reflection of her desire to raise a generation that is more conscientious.
Greendigo – Organic Clothing for Babies
As an investor and brand ambassador, Dia joined Greendigo, demonstrating her early dedication to sustainable fashion. Greendigo is an organic infant clothing company that uses certified organic materials and plastic-free packaging to create carbon-neutral clothes. Reducing environmental impact and ethical manufacturing are the brand's main priorities.
BabyChakra – Clean, Safe Parenting Solutions
The brand is in line with Dia's philosophy of safeguarding human health and the environment by emphasizing clean products and safer substitutes. Toxin-free, dermatologist-tested baby care products are available for moms and babies from BabyChakra, a parenting community and direct-to-consumer brand.
Also Read: Rekha felicitated at Red Sea Film Festival during international premiere of Umrao Jaan
Allter – India’s First Sustainable Baby Care Brand
Allter is the first eco-friendly infant care company in India, specialising in biodegradable, chemical-free diapers and wipes. The brand targets throwaway baby goods, one of the main sources of waste in landfills. Dia's relationship with Allter demonstrates the extent to which she incorporates sustainability into even the most intimate facets of parenthood and daily living.
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