Fans of BLACKPINK’s Lisa are eagerly anticipating her upcoming single, Brand New Día, set to release soon. On August 3, Lisa dropped a teaser clip for the new track, which has a Y2K vibe and features a rap segment where she raps the lyrics, Pullin up fresh face Brand New Día. This single follows her 2023 hit ROCKSTAR, her first solo release in three years after leaving YG Entertainment and Interscope Records.
Previously, ROCKSTAR marked Lisa's debut under Lloud and RCA, receiving critical acclaim and commercial success. The single topped charts in Hong Kong and Malaysia, and its music video, directed by Henry Schofield, showcased a blend of hyperpop-lite beats and cyberpunk psychedelia. The track became her highest-charting solo entry on the Billboard Hot 100, peaking at number 70.
fresh face brand new día pic.twitter.com/2HyeYewcgT— LLOUD (@wearelloud) August 2, 2024
Lisa's journey as a solo artist began with her debut album LALISA in September 2021, which made history by selling 736,000 copies in its first week in South Korea. The lead single’s music video became the most-viewed by a solo artist within 24 hours on YouTube. Both LALISA and its second single, Money, achieved top ten spots on the Billboard Global 200. Money also became the longest-charting song by a female K-pop soloist on the US Billboard Hot 100 and the UK Singles Chart. Furthermore, LALISA and Money were the first album and song by a K-pop solo artist to reach one billion streams on Spotify.
Lisa's innovative blend of modern R&B and hip-hop influences continues to captivate her global fanbase, making each new release an eagerly awaited event. With Brand New Día, fans are set for another exciting chapter in Lisa's solo career.
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