Jennie, a global K-pop sensation, is demonstrating her artistic versatility once more by making waves in the gaming industry. The official background music for the trailer for Summer Game Fest 2025, one of the most anticipated gaming events of the year, is the BLACKPINK member's solo song Zen.
A breathtaking montage of images from popular upcoming video games, such as Death Stranding 2: On the Beach, Green Games, Possessor(s), and Neverway, is featured in the trailer, which debuted earlier this week.
Zen brings a powerful emotional depth to the suspenseful scenes, which perfectly balances the trailer's enigmatic tone and intense atmosphere.
Fans were completely caught off guard by the collaboration, as the announcement was kept tightly under wraps until the trailer dropped on 1 June. Jennie’s hauntingly rich vocals blended seamlessly with the cinematic imagery, sparking a wave of excitement across social media platforms.
This Friday, #SummerGameFest takes over!
Get hyped with this trailer @geoffkeighley edited to celebrate an incredible year of gamingand what's coming.Thanks to @jennierubyjaneDiscover whats next: Live Friday at 5p ET / 2p PT / 9p GMT https://t.co/gO9QVWF4nN pic.twitter.com/XtjUBElbl1 Summer Game Fest (@summergamefest) June 1, 2025
One fan on X exclaimed, “Fck I felt it in my veins… Trailer is already powerful and ZEN makes it more powerful.. ” while another added, “goosebumps… all over my body.” Praising the song’s versatility, a user wrote, “The way it really fits well,” and another commented, “Woahh it sounds fancy here. No doubt it was my favourite from the album.” One fan even reflected on the song’s journey: “From being 'just an intro for album' to this, oh Zen the hit you are.”
Jennie's song ZEN will be featured in a new soundtrack for the Summer Game Fest 2025 video, edited by @geoffkeighley who has been organizing Summer Game Fest, an annual gaming festival since 2020, and who is also the creator of The Game Awards, the year-end gaming awards event pic.twitter.com/gSGA1yelYP sdington (@maibogs) June 1, 2025
Since splitting from YG Entertainment in 2023, Jennie has been steadily pursuing new endeavours, and this moment represents yet another milestone. On March 7, 2025, she released her first solo studio album, Ruby, which included 15 tracks, including the highly regarded title track "Like Jennie."
She further solidified her reputation as a worldwide fashion and music icon with her daring red carpet appearance at the 2025 Met Gala.
Now that Zen is reverberating throughout the world of gaming, Jennie has once again solidified her place at the forefront of popular culture.
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