Ajay Devgn gives shoutout to Prismix Studios for their AI-inspired filmmaking with Kajol starrer-Maa

The actor, known for his love of innovative storytelling, shared a post highlighting how MAA is setting new standards in cinema by merging Generative AI with deep, emotional narratives.

Bollywood superstar Ajay Devgn has praised Prismix Studios for their groundbreaking venture into the world of artificial intelligence in filmmaking with their latest release, MAA.

The actor, known for his love of innovative storytelling, shared a post highlighting how MAA is setting new standards in cinema by merging Generative AI with deep, emotional narratives.

Taking to Instagram, Ajay shared a post that read, "Prismix Studios steps into the future with Generative AI in Maa With MAA, Prismix Studios brings a bold new voice to the future of filmmaking, blending the power of Generative AI with the emotional depth of cinematic storytelling."

One of the film’s standout moments is a pivotal three-minute sequence that features 90 seconds of fully AI-generated visuals. He continued, "A pivotal three-minute sequence in the film features 90 seconds of AI-generated visuals, built through a custom pipeline designed in-house at Prismix. These elements were seamlessly blended into the narrative, enhancing visual storytelling without compromising cinematic quality. The result is a seamless fusion of art and innovation."

"MAA offers a glimpse into how AI can open new visual languages, inspire creative risk-taking, and support filmmakers in telling stories that are both visually ambitious and emotionally grounded. With this film, Prismix Studios reaffirms its place on the cutting edge of global cinema. We’re setting the foundation for how AI can responsibly and meaningfully contribute to the art of cinema," the post concluded.

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A post shared by Ajay Devgn (@ajaydevgn)

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With MAA, Prismix Studios is reaffirming its place at the forefront of global cinema innovation. As Devgn rightly put it, the film is a bold step forward in setting the foundation for how AI can meaningfully contribute to the future of storytelling in Indian and world cinema alike.

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In a bold leap toward the future of filmmaking, Maa, directed by Vishal Furia and starring Kajol in a commanding lead role, is a testament to how cutting-edge technology and emotional storytelling can co-exist on the big screen.

Released in theatres on June 27, the film has garnered widespread appreciation, especially for Kajol’s powerful portrayal of a mother who transforms into the goddess Kali to protect her daughter from a demonic force haunting a remote village.