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HomeAutomobileTVS to introduce 4 new Norton motorcycles in Q3 FY26 in India, UK, other European markets

TVS to introduce 4 new Norton motorcycles in Q3 FY26 in India, UK, other European markets

Norton will have six new motorcycles in its portfolio over the next three years as part of its expansion strategy across the UK, US, France, Germany, Italy and India.

July 27, 2025 / 09:29 IST
The V4SV is one of the three models currently offered by Norton. (Image - Norton Motorcycles UK)

TVS Motor Company, which owns Norton Motorcycles, will launch four new models of the iconic British brand in India, the UK and key European markets by the third quarter of the current fiscal, according to its FY25 annual report.

Norton currently offers three models -- Commando 961, V4SV and V4CR. Based on these products, there are two limited edition models -- Commando 961 LE and V4 LE. As of now, the Norton motorcycles are being manufactured at the company's facility in Solihull, West Midlands, England.

Since taking over the British brand in 2020 in an all-cash transaction for a consideration of GBP 16 million, TVS has focussed on developing a diverse range of Norton motorcycles for both domestic and international markets.

"One of the key milestones in our global journey will be the launch of our iconic British brand, Norton, in Q3 FY26 in the UK, India, and key European markets to further capitalise on the growing demand for premium and desirable mobility brands," said Ralf Speth, Chairman, TVS Motor Company.

"Four new models will be launched and will be available for the summer of 2026. The new Norton motorcycles will follow the company's philosophy of 'Design, Dynamism, and Detail'," said Sudarshan Venu, Managing Director, TVS Motor Company.

The new product line-up will commence with a flagship 1200cc four-cylinder superbike.

Moreover, Norton will have six new motorcycles in its portfolio over the next three years as part of its expansion strategy across the UK, US, France, Germany, Italy and India.

"The premium and super-premium motorcycle markets are expected to see consistent growth, and Norton is positioning itself as a formidable player with a robust product pipeline nearing market readiness," the annual report said.

At the Bharat Mobility Global Expo 2025, TVS showcased the Norton V4CR, which is claimed to be the UK's most powerful cafe racer motorcycle, having a 185bhp engine.

Varun Singh
first published: Jul 27, 2025 09:29 am

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