JITO drives India’s largest group car purchase with BMW, Mercedes, and Toyota

Demand for luxury electric cars, sedans, and SUVs grew by 7 percent year-on-year in 2024, with total sales reaching 2,828 units, up from 2,643 units in 2023, according to Vahan data.

The JITO Incubation and Innovation Foundation (JIIF) has organised India’s largest community-based group car purchase, focusing on premium and luxury models from BMW, Mercedes, and Toyota. Announced during the Bharat Mobility Global Expo 2025, the initiative has already resulted in over 350 confirmed bookings, with projections exceeding 1,000 vehicles in the coming months, the press release said.

The effort leveraged the collective purchasing power of JIIF’s members to negotiate significant deals, marking a milestone in India’s automotive sector, the press statement added.

Jeenendra Bhandari, Chairman of JIIF, said, “By consolidating demand, we’ve been able to secure benefits for our members. We aim to extend this approach to sectors like real estate and investments.”

Prithviraj Kothari, Chairman of JITO, also highlighted the achievement, "“This record-breaking achievement highlights how the JITO community continues to lead by example. It’s a proud moment for us to demonstrate the power of unity and collaboration.”

Demand for luxury electric cars, sedans, and SUVs grew by 7 percent year-on-year in 2024, with total sales reaching 2,828 units, up from 2,643 units in 2023, according to Vahan data.

BMW India, the segment leader, sold 1,210 units in 2024—a 7 percent drop from its 2023 sales of 1,308 units. This decline reduced BMW’s luxury EV market share to 43 percent, down from 49 percent the previous year.

Meanwhile, Mercedes-Benz India posted the highest growth in the segment. Its sales surged by 82 percent year-on-year to 940 units in 2024, compared to 516 units in 2023. This strong performance increased Mercedes’ market share to 33 percent, up from 19 percent in 2023.