BUSINESS
PVR tweaks strategy for cinema advertising to boost brand interest
The multiplex firm is focusing on bringing advertisers back on the big screen as the only segment that is yet to recover to pre-COVID level remains cinema advertising, which, for PVR, is 32 percent lower from the pre-pandemic number
BUSINESS
How World Athletics Championships medalist Neeraj Chopra is becoming No. 1 choice of brands
With the growing popularity of non-cricket sports, the javelin thrower’s brand value is expected to see good growth.
BUSINESS
Crashing rupee makes holidays costlier, travellers look beyond US and Europe
Destinations such as Japan, Thailand, the Maldives and Mauritius have become more attractive to Indian travellers as the rupee has strengthened against their currencies.
BUSINESS
PVR sees Q1 FY23 as biggest-ever quarter, records highest revenue and profitability
But, cinema advertising was 32 percent lower than pre-COVID levels.
BUSINESS
Streaming success: From Rudra to Aashram, what India binged on most in 2022
Industry estimates suggest that streaming platforms spent Rs 3,700 crore on original content last year. With demand for originals rising, platforms are investing more on content.
BUSINESS
PVR 27th AGM |2022 will be one of the best years for business, says chairman
At the 27th AGM, Ajay Bijli, chairman and managing director, PVR, said India has seen one of the sharpest recoveries in the film exhibition business globally
BUSINESS
Russia-Ukraine war, inflation keep Indian consumers tizzy, finds study
Around 800 in India were surveyed to understand current concerns on the minds of Indian consumers.
BUSINESS
Will longer window for OTT premieres spell good news for box office?
The 8-week OTT window is being reinstated from August 1 this year and exhibitors believe that this will aid the box office business.
BUSINESS
Broadcasters to see muted growth in Q1FY23, analysts say high inflation to impact ad revenue
The broadcasting business is facing multiple near-term headwinds in the form of high inflation hitting advertising revenues hard, said analysts.
BUSINESS
It's show time for PVR and INOX; analysts expect multiplexes to deliver in Q1 FY23
Big Bollywood productions had been expected to perform strongly, but failed to do so, affecting the box-office revenue growth of multiplex operators. Regional and Hollywood content came to their rescue.
BUSINESS
Netflix experiments with interactive content in India to woo more viewers
While interactivity allows viewers to choose how a show unfolds, it also gives the streaming platform insights into audience preferences, analysts say
TRAVEL-TRENDS
Spike in inflation, high air fares not impacting demand, say travel and hotel industry insiders
Cost of travelling has risen, but pent-up demand is fuelling growth of the industry.
BUSINESS
NFT platforms have their task cut out with TDS coming into effect; brace for challenges
Buyers and sellers have turned cautious and are discouraged by the application of the TDS, say industry players. NFT exchanges also think that making users aware of the new regime will be a herculean task.
BUSINESS
First half of 2022 sees highest box office revenue in last 5 years, driven by RRR, KGF 2
Big ventures like RRR and KGF: Chapter 2 raked in Rs 902 crore and Rs 1,000 crore at the domestic box office, becoming the highest grossers of 2022 so far, and also helped in taking the contribution of films from the south to 50 percent in the overall revenue pie.
BUSINESS
More regulatory clarity will mean more investments in gaming industry: Nazara Technologies founder
Nazara Technologies founder says when there is no clarity, companies like his find it difficult to invest or build these businesses. A lot of fly-by-night operators in India or outside take advantage of it
BUSINESS
Hotel rooms below Rs 1,000 to get expensive, but industry divided over GST Council’s move
Industry insiders says it’s a good initiative since the large inventory of unorganised and unlicensed hotels in this category was posing a problem to the government and the hospitality industry. However, some feel it will hurt certain segments of tourist inflows.
BUSINESS
Debt-ridden Carnival Cinemas plans to raise Rs 400 crore from Yes Bank
The multiplex operator which has around 450 screens is also looking to use funds to launch more screens. Carnival Cinemas plans to open 100 screens, in which the company had partially invested before coronavirus outbreak.
BUSINESS
Netflix’s new price plans widened accessibility, says content head Shergill
The streaming service’s mobile plan has been successful in India and is being replicated in other countries.
BUSINESS
Badshah debuts as sports investor, co-owns team with producer Punit Balan in Ultimate Kho Kho
Ultimate Kho Kho marks the debut investment of Badshah who is keen on investing in more sports properties.
TRENDS
Ad regulator records highest complaints in education sector; more celebrity ads under scanner
With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.
TRENDS
New TDS rule: Will drop in barter deals affect the business of brands?
Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.
BUSINESS
Dish TV's Jawahar Lal Goel vacates office of MD after EGM vote loss
However, Goel will continue as the non-executive director, the company said.
BUSINESS
OTT threat looms over Bollywood as performance of Hindi films continues to remain dismal
In 2021 and so far this year, only 10 percent films have recovered the production cost and emerged successful at the box office, from 35-40 percent during pre-COVID times. Analysts say this story will change only if the release window for films on OTT platforms are restored to eight weeks from the current four.
BUSINESS
Ad regulator ASCI screens more online gaming ads, finds maximum violations on digital
ASCI head highlighted that the Ministry of Information & Broadcasting has included the ASCI guidelines as part of The Advertising Code enshrined in The Cable Television and Networks (Regulation) Act which means that violation of the ASCI code is also a violation of the Act.
