TECHNOLOGY
Why a 30% cap on UPI may never be possible
WhatsApp can now onboard its 500 million monthly active users to UPI. However, it’s unlikely to help NPCI reach its goal of limiting third-party app share to 30%
BUSINESS
Can 30% market share cap on UPI ever be implemented?
The decision National Payments Corp of India (NPCI), India’s flagship payments processor. to check UPI’s growth by introducing a new rule that restricts TPAP (Third Party Application Providers) from going beyond 30% market share is bad for customers and payment apps.
