BUSINESS
Ban them, now un-ban them: At Twitter, Elon Musk is consistent about his inconsistency
Elon Musk's erratic behaviour makes him an object of curiosity and fatal attraction, couching ruthless ambition in the guise of universal good.
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Covid pandemic 2nd anniversary | Knock, knock, who's there? A knocked-up culture
Companies that encourage a deep culture that makes space for the planet will be the future superstar corporations. It is time companies put purpose before profit.
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The other Rahul Bajaj
Rahul Bajaj - the man with the human touch.
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Is social media becoming too curated for it to be honest?
Is this the beginning of the end of this brand of influencers?
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Now you see it, now you don’t. How to get your story seen and not just heard
The trick is to see how images can be deployed in everyday communication. Say, in the 10-slide business presentation that you are about to give.
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Stories that stick: Finding a story that demonstrates your uniqueness
We all have stories in us. The story that defines who we are, what our values are and what makes us unique. Trouble is, we rarely pause to find that story.
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Kill jargon, before jargon kills your message
Using jargon often raises more questions than it answers. The goal of a communicator should be to avoid jargon from creeping into press releases and presentations.
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What’s location got to do with your social media strategy?
Businesses need to be on the right social media platform. Being everywhere doesn't beef up your message.
