Zeta eases retail payment further with NFC-enabled Super Tag

Fin-tech start up firm Zeta has introduced near field communication (NFC) based payment solution to help users make payments at cash counters at ease.

With the help of 'Zeta Super Tag'-- a small NFC-enabled tag -- the Zeta meal vouchers account could be synced in a few seconds to make payments, the company said in a release.

To make a payment, the user will have to tap the 'Super Tag' on a NFC reading device at the cash counter and the money will be automatically deducted from his Zeta account.

"The Super Tag makes the payments experience easier and saves the user's time as well," Zeta Co-Founder and CEO Bhavin Turakhia said. The tag can even be stuck on to practically anything like phone, super card or just about anything, Zeta said.