YouTube has become the go-to platform for video content in India, but ads continue to be a major concern for viewers. To address this, YouTube offers two subscription plans — Premium Lite and Premium Individual. Both remove ads but differ significantly in features and pricing. Choosing the right one depends on how you use YouTube daily.
Price in India
YouTube Premium Lite is available at Rs 89 per month. It is the cheaper plan and mainly focuses on removing ads from most regular videos. Premium Individual, on the other hand, costs Rs 149 per month following YouTube’s 2024 price revision. This plan also comes in annual and prepaid variants, giving users more flexibility.
Features
The major difference lies in functionality. Premium Lite blocks ads on most long-form videos across devices including phone, web, and smart TVs. However, it does not extend to YouTube Music, Shorts, or offline playback. In contrast, Premium Individual removes ads across all content, including Shorts and music videos. It also enables background play, offline downloads, and bundles YouTube Music Premium at no extra cost.
Who should pick Lite
Lite is suitable for users who mainly consume long-form video content and want an affordable way to avoid mid-rolls and pre-rolls. It works well for viewers who do not need downloads, multitasking with background play, or music streaming.
Who should pick Individual
The Individual plan is aimed at users who rely on YouTube as their primary entertainment platform. It suits those who watch Shorts, listen to music, and often use offline downloads while traveling. Background play is another critical feature, allowing audio to continue while using other apps.
| Feature | Premium Lite (Rs 89) | Premium Individual (Rs 149) |
|---|---|---|
| Ads on regular videos | Removed | Removed |
| Ads on Shorts/music | Not removed | Removed |
| Background play | No | Yes |
| Offline downloads | No | Yes |
| YouTube Music Premium | No | Yes |
| Device support | Phone, web, TV | All YouTube apps |
| Best for | Budget ad-free video | Complete YouTube experience |
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