“We’re looking into increasing exports from India," says Nothing CEO Carl Pei

Nothing CEO Carl Pei (Courtesy: X | @getpeid)

With global trade uncertainty on the rise, London-based Nothing could be looking at India for some stability. During an AMA on X, company founder and CEO Carl Pei confirmed that Nothing is exploring ways to increase exports from India, as a hedge against potential disruption to international tech supply chains.

It could be the right move as India has been a launchpad for Nothing’s growth and is one of its most critical markets. In 2024, the company posted a staggering 577% year-on-year growth, driven by the popularity of its Phone 2a series and CMF by Nothing products, according to Counterpoint Research. Its latest devices, the Phone 3a and 3a Pro, are also assembled locally, reinforcing its “Make in India” push.

“Who knows? Things are changing every day,” Pei said when asked if tariffs could rattle the tech industry and impact Nothing’s pricing or product consumption. But when it came to mitigation plans, he didn’t hedge: “We’re looking into increasing exports from India.”

The country’s growing importance to Nothing was cemented when co-founder Akis Evangelidis stepped in as president of India operations. Evangelidis called India “one of the most important markets” and promised a ramp-up in investments, aiming for 12,000+ offline stores and deeper local manufacturing in 2025.

With the CMF Phone 2 Pro set to launch April 28, and the flagship Nothing Phone 3 expected in Q3 — something that Pei also confirmed during the AMA — the company’s India-centric strategy could not only soften the tariff blow—but turn it into a global springboard.