Top 10 tips to beat the Instagram algorithm in 2025
Instagram AI algorithm in 2025: Growing on Instagram in 2025 requires more than just good content. With AI now driving the feed, Reels, and Explore rankings, these ten expert-backed tips will help you stay relevant, visible, and ahead of the curve.
Master Instagram’s AI-Driven Feed Instagram’s feed now ranks the 500 most relevant posts for each user. To land at the top, focus on watch time, shares, and profile clicks. Make users pause, not scroll past.
2/10
Optimise for Watch Time The longer someone watches your video or post, the better it ranks. Aim for content that grabs attention in the first 3 seconds and holds it for at least 10.
3/10
Shares Are the New Superpower Shares now matter more than likes. Content that gets shared in DMs or externally is prioritised across Feed, Reels, and Explore. Build for shareability.
4/10
Design Reels to Perform To appear in Reels recommendations, keep videos under 3 minutes, avoid watermarks, use trending audio, and post original content. Reels without these are downranked.
Use Trial Reels to Test Reach Trial Reels, a new feature in 2025, lets you post Reels visible only to non-followers. Use them to experiment before posting to your audience.
6/10
Build Real Relationships Instagram rewards accounts with strong viewer-creator connections. DMs, replies, and comment threads boost your visibility. Talk back, often.
7/10
Refresh Your Explore Strategy Explore rankings are based on 30+ signals, from video completion rates to profile visits. To grow reach, optimise your content for both watch time and engagement.
8/10
Post Relevant, Timely Content Instagram prioritises newer posts that align with trending topics. Tie your content to what’s current—news, culture, or seasonal moments.
Reset and Rebuild with Recommendation Reset New in 2025, Meta’s Recommendation Reset allows users to wipe their algorithm history. Creators can use this shift to reintroduce themselves with smarter, high-impact content.
10/10
Focus on Human Connection Head of Instagram Adam Mosseri says 2025 is the year of creativity and connection. AI now favours original ideas, authentic storytelling, and content that makes people care.
