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Sam Altman says OpenAI’s newest features will not be free to use, hints at extra costs for Pro subscribers

While Altman didn’t specify which features fall under the new pricing model, the strategy signals OpenAI’s growing push to monetise premium capabilities while maintaining a wide base of free users.
September 22, 2025 / 10:47 IST
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OpenAI is gearing up to launch a set of compute-heavy products, but not all of them will be free to use. CEO Sam Altman, in a post on X, said that while the company remains committed to lowering the cost of AI access over time, the next few offerings will come with strings attached.

Some features will roll out exclusively for Pro subscribers, while others may carry additional fees to cover the hefty compute requirements. Altman stressed that these moves aren’t about restricting access permanently but rather about testing the boundaries of what’s possible when today’s models are pushed to their computational limits.

“We want to learn what happens when we throw a lot of compute at interesting new ideas,” Altman said, adding that the long-term goal remains the same: driving the cost of intelligence “down as aggressively as we can.”

The announcement reflects a balancing act. On one hand, OpenAI wants to make advanced AI tools broadly available. On the other, scaling up experiments with cutting-edge models means absorbing massive infrastructure costs — something the company can’t simply give away.

While Altman didn’t specify which features fall under the new pricing model, the strategy signals OpenAI’s growing push to monetise premium capabilities while maintaining a wide base of free users. If history is a guide, expect a mix of experimental tools and Pro-only features that could trickle down as compute costs eventually fall.

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