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Meta allegedly used 2,000 adult videos to train its AI: 5 key things to know
Adult film studios have hit Meta with a $359M lawsuit. Here are 5 key claims they’ve made in the shocking AI and piracy case.
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Two adult film companies, Strike 3 Holdings and Counterlife Media, are suing Meta. They claim the tech giant illegally downloaded more than 2,000 of their movies to train its artificial intelligence. The lawsuit, filed in California, accuses Meta of intentionally infringing copyright since 2018 and seeks huge damages.
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The companies estimate damages could reach $359 million. Strike 3 is already known as the most active copyright litigant in the U.S., usually targeting individuals who pirate its movies on BitTorrent. This time, however, the focus is on Meta and how it allegedly used pirated content for AI training.
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According to the lawsuit, Meta downloaded movies from pirate sources to train its AI models, including Meta Movie Gen and LLaMA. The companies say Meta deliberately joined BitTorrent networks because their algorithm rewards users who share content, giving them faster download speeds in exchange for seeding the files.
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The complaint alleges that instead of legally buying subscriptions, Meta chose to repeatedly share pirated content. The film companies argue this decision shows Meta knowingly broke the law. They also believe discovery—when evidence is exchanged in court—will likely prove Meta’s awareness and deliberate choice to keep distributing their content.
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The lawsuit came after earlier cases revealed Meta had admitted to obtaining pirated content to train AI. That admission prompted the adult film companies to investigate further. Now, they accuse Meta of widespread infringement. The company hasn’t commented yet, but the case could spark a major battle over AI training.
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