Google rolls out Web Guide, a new AI feature in Search: What is it, and other details

Google

Google is rolling out a new Search Labs experiment called Web Guide, a feature that uses AI to reimagine how your search results appear. Instead of the typical long list of blue links, Web Guide smartly groups related pages together based on the different facets of your query, making information easier to navigate and understand.

The secret sauce behind this is a custom version of Google’s Gemini AI, which analyses both your search and relevant web content. It then breaks your query into subtopics using a “query fan-out” technique. Essentially, it starts running several related searches simultaneously to surface deeper, more diverse results you might otherwise miss.

In a blog post, Google said that users should think of it as a more thoughtful version of search, especially helpful for open-ended or complex questions. Google suggests trying prompts like “how to solo travel in Japan” or “My family is spread across multiple time zones. What are the best tools for staying connected?” — exactly the kind of nuanced queries that often get lost in generic link dumps.

For now, Web Guide is tucked away in the Web tab for Search Labs users, and you can toggle between the AI-organised and standard results any time. But this is just the beginning — Google plans to test AI-organised results more broadly, even in the default “All” tab, as it fine-tunes where these smarter results can best improve the search experience.