GOBOULT launches Mustang Thunder headphones in India: 5 key details to know
GOBOULT has launched the Mustang Thunder headphones in partnership with Mustang, offering premium design, 40mm drivers, 70-hour battery life and LED pony lights. Priced at Rs 2,499 for launch, the new model marks GOBOULT’s push into the premium audio segment with more Mustang products coming soon.
GOBOULT and Mustang extend their partnership GOBOULT, earlier known as Boult, has launched Mustang Thunder, the next product in its collaboration with the iconic Mustang brand. The first Mustang edition sold out quickly, and this new launch aims to strengthen the premium lineup with better design, performance and craftsmanship.
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Mustang series set to boost premium sales The company expects the Mustang range to contribute around 15% of its revenue by Q3 FY26, rising to nearly 25% in FY27. With people now spending more on premium products, GOBOULT sees this as a major opportunity to grow its higher-end category.
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GOBOULT says the series blends innovation and value Co-founder Varun Gupta says every Mustang product is built using real user feedback and aims to offer more value than expected. He adds that this is not just a co-branded product line but a unique collaboration that brings Mustang’s legacy into personal tech.
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Mustang Thunder brings iconic looks and strong features The new Mustang Thunder headphones come with 40mm bass drivers, up to 70 hours of battery life, fast charging, ENC calling, low latency for gaming, Bluetooth 5.4 and LED lights with the Mustang logo. Priced at Rs 7,999, they launch at Rs 2,499 on Amazon, Flipkart and Myntra.
GOBOULT plans a wider premium Mustang lineup After Mustang Thunder, the company will launch Mustang-branded smartwatches and special-edition earbuds. GOBOULT’s premium shift is gaining momentum, with over 65% of its lineup now premium and retail presence expanding across 12,000+ stores. The brand aims to reach 30,000+ stores by FY26.
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