Elon Musk introduces Grok Imagine AI video generator: 4 key things to know
Elon Musk's AI firm xAI has launched Grok Imagine, which converts text prompts into videos with sound. It is currently available in beta for SuperGrok subscribers, and X users can now update the app and request access to the waitlist.
What is Grok Imagine? Elon Musk's xAI is introducing Grok Imagine, which will enable people to create AI-driven short videos, allowing users to type out images or scenes they'd like to see the AI bot animate into video. It then generates clips with sound to the user's specifications.
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Marks the return of Vines Before TikTok or Instagram Reels and other popular short-form video platforms, there was Vine. The beloved short-form video service, which allowed users to create and upload 6-second videos, was acquired by Twitter in 2012 and discontinued in 2017. However, Musk has now hinted that the service could make a comeback, with the news generating excitement among former Vine users.
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What will Grok Imagine offer? Grok Imagine will allow X users to generate videos and images directly from text prompts. These videos can include audio and range up to six minutes in length. Moreover, it prioritizes real-time refinement, meaning users can tweak their outputs on the go without relying on separate tools or services to generate desired videos. However, it’s dubbed “spicy mode” and has already generated controversy, as according to an xAI employee, this mode allows nudity in the generated content.
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How to access Grok Imagine? While all X users can currently apply for Grok Imagine, early access is available for users who are subscribed to the platform’s premium tier, SuperGrok, which costs $30 per month. The tool is also available through the standalone Grok app, and according to a post by the official Grok handle, full public access will begin in phases from October 2025.
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