Caviar is accepting preorders for custom iPhone 17 Pro and iPhone 17 Pro Max, ahead of official launch

Russian luxury product brand Caviar, known for making custom luxury premium iPhone has started accepting pre-orders for “Custom iPhone 17”, ahead of the official announcement.

Caviar Custom iPhone 17 pre-order is live
Caviar’s official website currently has a banner running under the “Custom iPhone 16” page, that includes Custom iPhone 17 images as well. It is important to note that the custom iPhone 17 design shown in the image is based on the recent leaks and rumours of the iPhone 17 where the iPhone 17 Pro Max is expected to get a new camera housing with LiDAR and flash moved towards the right side of the phone.

The page also reads, “Looking to stay ahead? Pre-order the iPhone 17 now and be the first to receive it this fall.”

This clearly indicates that Caviar is teasing the custom version for the upcoming iPhone 17 ahead of the official announcement.

Caviar has also not mentioned the pricing or any other details related to the Custom iPhone 17 as of now.

Caviar iPhone 17

Caviar Custom iPhone 16 is now available
When iPhone 16 arrives, Caviar announced a custom iPhone 16 Pro Max model priced at $300790(approximately Rs 2,58,67,940) called “The Great, The Terrible, The Magnificent” which is also the most expensive version of the custom iPhone 16 Pro Max listed on their website.

Apple iPhone 17 launch: What to expect
Apple is expected to launch the iPhone 17 lineup in September, featuring models like the iPhone 17 Pro, Pro Max, and a new iPhone 17 Air. All phones are likely to ship with iOS 26 and upgraded display technology. According to a leak by Digital Chat Station, the entire series may feature higher refresh rates, though the standard iPhone 17 and 17 Air could be limited to 90Hz, lacking the advanced ProMotion (120Hz LTPO) seen on Pro models. Performance enhancements and AI-driven features are also expected across the lineup.