Mahindra’s new eSUVs see strong demand with 30,179 bookings on first day

The top-end Pack Three, featuring a 79 kWh battery, accounted for 73 per cent of the total bookings across both brands

Mahindra’s newly launched electric sports utility vehicles (SUVs) -- the XEV 9e and BE 6 -- have received a significant response, recording 30,179 bookings on the first day. The total booking value stands at Rs 8,472 crore (ex-showroom price).

The company commenced bookings for the complete lineup of XEV 9e and BE 6 on Friday.

The split between the XEV 9e and BE 6 is 56 per cent and 44 per cent respectively, Mahindra & Mahindra said in an official statement.

The top-end Pack Three, featuring a 79 kWh battery, accounted for 73 per cent of the total bookings across both brands, it added.

The two models are priced between Rs 18.9 lakh and Rs 30.5 lakh (ex-showroom).

Mahindra Group Chairman Anand Mahindra took to X and wrote, “Mahindra electric origin SUVs create a new record in EV category by clocking 30,179 bookings on Day 1 with booking value of Rs 8,472 crore (at ex-showroom price).”

The company said that the strong demand underscores the confidence customers have in Mahindra’s Unlimit India vision—delivering innovative, world-class electric SUVs that offer a distinctive blend of luxury, performance, and technology.

“Mahindra remains committed to providing a smooth and transparent delivery experience. Customers will receive their tentative delivery timelines within the next three weeks through regular updates,” it stated.