Apple leads with iPad as Indian tablet market grows by 46%, claims report

Apple iPad

The Indian tablet market saw notable growth, with a 46% increase year-over-year (YoY) and a 79% jump quarter-over-quarter (QoQ), as per a report by Cyber Media Research. This growth surge is largely attributed to rising demand for 5G tablets and an expanding market for premium devices, notes the report.

Apple led the market with a 34% share and achieved a strong 95% YoY growth, driven largely by its iPad 10 Series, which accounted for 60% of Apple’s shipments.

Samsung followed in second place, with a 25% market share and a 70% YoY growth. The Galaxy A9 Plus 5G was particularly successful, making up 52% of Samsung’s shipments for the quarter.

Xiaomi saw an impressive 146% YoY growth, spurred by its Redmi Pad (37%) and Redmi Pad SE Wi-Fi (26%), which continue to appeal to price-conscious consumers in India.

Lenovo, however, faced a 13% decline in unit sales. The Lenovo Tab M11 4G + Wi-Fi (28%) and Lenovo Tab Plus (16%) were the top contributors to its shipments but were unable to counterbalance the overall downturn.

OnePlus marked a solid 97% YoY growth, largely due to the popularity of its OnePlus Pad Go Wi-Fi series, which made up 57% of the brand’s shipments, reflecting its increasing presence in the Indian tablet market.

Wi-FI only tablets continue to lead the charge and garnered 62% of the market. 5G enabled tablets, as per the report, gained traction, securing 19% of market share.

“The tablet market is on a growth incline, steered by a surge in 5G tablet adoption and a clear ongoing trend towards premiumisation during the festive season sales. India’s value concious consumers are prioritising better-speeced tablets for work, learn and play,” said Menka Kumari, analyst – Industry Intelligence Group (IIG), CyberMedia Research.