Biggest blockbuster: Brands pour love for team India, some add more to menu

Congratulatory messages poured in by not just India's bigwigs but brands also showed their creativity to celebrate India's big win.

The excitement of team India's win at the T20 World Cup 2024 seems to be unending and brands were quick to jump on the victory train.

Banking on the craze for cricket in India especially for the recently ended T20 World Cup 2024, mayonnaise brand Hellmann's had launched a new limited edition menu called mood burgers in June. The menu included burgers like 'Eyes on the Prize Burger’; ‘Get Charged Up Burger’ for the exciting matches; and for the big nerve-racking games, the ‘Drop the Jitter Burger’ was part of the menu. The new addition after team India's win at the tournament is ‘Hell of a Win’ burger.

Congratulatory messages poured in by not just India's bigwigs but brands also showed their creativity to celebrate India's big win.

Movie ticketing and entertainment platform BookMyShow called team India's victory the biggest blockbuster of the year while fantasy sports platform Dream11 in a post said that ‘dreams do come true.’

"As India celebrates this monumental cricket World Cup win, brands are seizing the moment to connect with the nation's collective pride and joy. Moment marketing allows brands to resonate deeply with audiences, creating an emotional bond that transcends traditional advertising. This victory not only unites us as a country but also offers brands a unique opportunity to showcase their support and solidarity with Team India, leveraging this shared triumph to build lasting brand loyalty,” said Ambika Sharma, Founder and MD, Pulp Strategy, a marketing agency.

Audio streaming platforms like Spotify and JioSaavan posted songs Chak De India and Apna Time Aayega songs in their posts on X (formerly known as Twitter).

Ecommerce platform Flipkart posted ‘finally delivered’ with a picture of the T20 World Cup trophy outside a door with the name plate ‘Sharmaji & Boys’.

“Cricket is one sport that unites us Indians, no matter where we are. And today, the entire nation once again stands united with pride as the joyous celebrations take over. India is the World T20 Champions! Thank you to our on-field warriors, you have not just won a tournament, you’ve healed a nation’s heart. You’ve shown the world the power of resilience, the strength of unity, and the magic that happens when a billion hearts beat as one. We are the champions. Congratulations to every Indian and cricketing fan out there,” Mahindra Susten said in a post.

India's strong performance in the final match also led to a 40 percent jump in consumer spending around the T20 World Cup Final, according to the buy now pay later (BNPL) platform Simpl.

“Indians’ support and celebration for the country’s triumph at the T20 World Cup 2024 was quite evident in their online spending patterns with nearly 40 percent jump in quick commerce spends as against last year’s 50-over World Cup final,” said Nitya Sharma, Founder and Chief Executive Officer Simpl.

He added that during the final match, daily spends on quick commerce was highest between 8 pm-11 pm.

“The match day’s highlights also included the highest spends of Rs 16,410 on quick commerce, a single consumer undertaking 59 transactions along with a significant rise in orders placed under Rs 100 via Simpl on platforms including Zepto, Blinkit, Swiggy Instamart and Porter, which rose by 35 percent as against last year’s final in November,” he noted.