Hospitality brand Tamara Leisure Experiences is looking to cash in on the post-Covid boom in domestic tourism, by spreading to more locations.
Founded by Shruti Shibulal, daughter of Infosys co-founder and its former CEO S.D. Shibulal, Tamara Leisure Experiences Pvt. Ltd launched its sixth property at Alappuzha. The property, Amal Tamara, the company’s first in the luxury wellness Ayurveda space, is the second property in Kerala after O by Tamara, an upscale business hotel in Thiruvananthapuram.
It has two luxury resorts at Coorg and Kodaikanal, besides two mid-segment hotels under the Lilac brand in Bengaluru. Outside India, it owns four properties in Germany that are operated by other brands: Holiday Inn Express, Gütersloh, Prizeotel Hannover, Moxy Bremen and Courtyard by Marriott Wolfsburg.
Shruti Shibulal, CEO and director of the company, who swears by responsible and sustainable tourism, spoke to Moneycontrol about changing consumer trends and the brand’s expansion plans. Edited excerpts: