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Why storyscaping is the need of the hour for brands
With the explosion of digital and social media, one thing is clear - brands can no longer control all information about themselves - and the need of the hour is to shift from brand messaging to storyscaping.
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Kajol works her magic for Hindustan Unilever
An ad that showed Kajol reacting to the now famous 'Gondappa' commercial for Lifebuoy's Help A Child Reach Five campaign is the most viewed Indian ad on YouTube's TrueView
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Professor Nirmalya Kumar talks to Storyboard
Professor Nirmalya Kumar explains what it takes to build a global Indian brand
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Checkout the latest ad campaign from Hindustan Times
Dubbed 'Let's Make News Better', the campaign attempts to re-position the English daily from a news reporter to an active partner who can affect the change its readers want to see.
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Here's how you can know which MF suits you best
Mutual Funds are a great way to manage your money if one does not have the time and the know how to manage the money yourself. But, like with every kind of shopping one needs to know which mutual fund to choose, what price are you paying for it and what to expect of it.
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See L&T's Q2 PAT at Rs 898cr: Kotak Securities
In an interview to CNBC-TV18, Sanjeev Zarbade, Analyst, Kotak Securities shared his expectations from Larsen and Toubro's (L&T) second quarter earnings.
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Here's how small cap stocks opened on October 18
Here's how small cap stocks opened on October 18
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Forbes India honours the crème de la crème of India Inc
Forbes India honoured the crème de la crème of India Inc in a star-studded gala event. The captains of Indian industry were in full attendance.
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Get answers to your auto queries on Auto Selector
On Auto Selector Bertrand D'souza answers viewers queries on the auto sector.
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What to expect from India Superbike Festival on Oct 19
Here is a look at what you can expect at second edition of Overdrive India Superbike Festival to be held at Pune.
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Kawasaki ZX-10R: A luxury superbike you can use everyday
India is the second largest two-wheeler market in the world but it is not a country for big bikes even though one has seen a slue of liter-class superbikes hardly sell.
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Know all about how retail has been an emerging sector
The retail industry has been at the helm of India‘s growth story. This industry accounts for about 14-15 percent of the country‘s gross domestic product (GDP).
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Greatness beyond boundaries: Sachin Ramesh Tendulkar
His only comparisons are with sporting icons who have transcended the boundaries of sports, Don Bradman, Diego Maradona, Pete Sampras, Muhammad Ali, a man who needs no introduction, Sachin Tendulkar on the Golden Generation.
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Sheroes Summit: India's largest opportunity scape for women
The idea of putting this piece together was to open up the women at work conversation. The intent is to put out options which might be useful, which might be modular, which might be available in the kind of work life choice a woman wants to make.
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All the highlights from Project Management Conference
This two-day seminar provided an opportunity to the project management practitioners across industries, government, academies and non-governmental organizations (NGOs) to exchange ideas on the challenges and emerging trends in projects that are contributing to national objectives.
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Planning to park funds? Here are few investment options
In an interview to CNBC-TV18, Harshvardhan Roongta, CFP, Roongta Securities spoke various investment options like bank fixed deposit, PPF and ELSS. He also answered caller queries.
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NSE Funancial Quest Season 3 kick-starts in Pune
The NSE Funancial Quest is a unique competition that has been designed by the National Stock Exchange (NSE) and CNBC-TV18 to create financial literacy amongst school students in India. We come here today from Pune, a city that has been extremely brilliant at providing us with some brilliant minds and with great financial acumen.
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TiE The Knot: Start-ups battle to win Rs 2.5cr from top VCs
This week we bring you a vey special show in partnership with TiE Delhi - NCR. TiE The Knot, a first of its kind presentation on Indian television where five start-ups are battling it out to raise funds from some of India's top VCs and angels. You will see deals being struck and start-ups walking away with over Rs 2.5 crore in funding.
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Chidambaram hails success of IDFC Infrastructure Fund
Finance Minister P Chidamabaram speaks about the success of the IDFC Infrastructure Fund. The minister was in Washington, the conference's venue, to grace the closure of the USD 650 million fund.
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Check out: Buzzing small cap stocks on October 17
Here's how small cap stocks opened on October 17
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Lessons in nation branding from brand Guru Wally Olins
Wolff Olins of Saffron Brand Consultants addressed the IAA Global Marketing Summit where he made a point about the lack of confidence Indian corporate have on the global stage.
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Post retirement, brand Sachin still a strong wicket
Sachin Tendulkar finally puts a date to his retirement from test cricket. He will hang up his boots after he plays his 200th test match in November against West Indies.
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Will American Tourister's Tamil effect woo customers?
Luggage brand American Tourister kicked off a new campaign last week, and the lead film, has tourists hopping from one city to the next. What's interesting is that the soundtrack is in Tamil.
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Why is market more concerned about Fed than India?
Post Lehman crisis, market became more concerned with what was happening in the US rather than in India and that stays to this day.
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Check out: Buzzing small cap stocks on October 15
Here's how small cap stocks opened on October 15
